I believe that for the most part, Sears, like most other retail stores, overprices their jewelry. I occasionally find a deal, but the BEST place to find jewelry that isn't marked up 300% or more is the pawn shop! The exact same jewelry you'll find at Sears, Rost, Kay's, etc is on the shelves of the closest pawn shop, because folks are pawning so much cos of the economy. Stick to the sales at Sears, but NEVER pay the full asking price-if its NOT on sale, DON'T buy it from Sears!