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LockedGetting "Big Name" Apparel and Shoes

posted on June 17, 2008 at 07:42AM Inappropriate?
One thing that I would like to see come to kmart (as an emloyee and a customer) is "big name" apparel and shoes, such as Adidas, Nike, etc.   Sears sells their products, and I don't see why they would not be able to sell them at kmart.
replies: 10 latest post: August 12, 2009 at 08:13AM by MikeyRocks
Displaying all 10 posts
posted on June 25, 2008 at 12:20PM
 
That sounds like a great idea! I wonder how doing so would affect Sales margins?
posted on August 01, 2008 at 06:34PM
 
Would def. save gas!!! wouldn't have to drive to greenwood mall and fight the big crowd or traffic..;)
posted on August 02, 2008 at 10:04AM
 
Unfortunately, that won't happen. Brands like Nike insist that their products not be sold in discount stores. That's why you don't see them in K-Mart, Target, or Wal-Mart. In fact, when Sears Holdings unveiled the hybrid concepts in 2005, Nike pulled their products out of Sears stores in fear that they were moving too close to the discounter side of things. Basically, they fear being in a discount store will harm their brand's image. So, it won't happen, because brands like Nike won't allow it.
posted on August 04, 2008 at 06:37AM
 
In response to rochesterian80's post from August 02 2008 10:04AM
rochesterian80 said…
Unfortunately, that won't happen. Brands like Nike insist that their products not be sold in discount stores. That's why you don't see them in K-Mart, Target, or Wal-Mart. In fact, when Sears Holdings unveiled the hybrid concepts in 2005, Nike pulled their products out of Sears stores in fear that they were moving too close to the discounter side of things. Basically, they fear being in a discount store will harm their brand's image. So, it won't happen, because brands like Nike won't allow it.
Thats true...thats why in payless you see Tail wind which is a discount nike brand.
you see etc....Kmart needs to utilize the brands they have and make them better.
posted on October 21, 2008 at 11:49PM
 
Agreed ... Nike isn't coming back ... not as long as the Kmart name is still within Sears Holdings.  I agree with Retailman, Sears Holdings (especially Kmart) just needs to make the brands they have now better.

Or they could take an in-house brand name of shoe (Diehard/Roebucks/etc) and try to make it comparable to the great shoe brands of Nike/Adidas
posted on October 23, 2008 at 07:02PM
 
In response to thatmanguy's post from October 21 2008 11:49PM
I buy DieHard Suretrack work boots and they are the best.
posted on October 25, 2008 at 08:44AM
 
MKW, tell us why the DieHard Suretrack boots are the best? :)
posted on May 23, 2009 at 06:29PM
 
In response to rochesterian80's post from August 02 2008 10:04AM

Glad to learn this. I like Sears for it's high quality made in USA products with reasonable prices and reliable service (occasionally I have a dumb question). I'm pleased to shop at a great place that is NOT a discount store.

posted on August 11, 2009 at 09:46PM
 

Ditch the shoes - that game was lost by Zappos and now Amazon years ago. If people want shoes, there are shoe stores everywhere. I walked through the shoe section of both Kmart and Sears and it was dismal at best. Move on, or just sell Lands' End shoes and call it a day.

posted on August 12, 2009 at 08:13AM
 

Ahh that's interesting didn't know Nike would refuse to sell their stuff just for branding. Heh always thought companies wanted to sell stuff first and foremost.

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