posted on
April 15, 2009 at 09:27AM
As with everything where people have a choice to make, the best option depends on the customer's needs.
PCs fill a huge need and still have a vast majority of the market. People tend to avoid change and stick with what they know. Macs have increased marketshare, but they are still a minority player, and their products cater more heavily to people in the creative arts rather than business applications.
I think the Windows pushback in advertising is stupid on Microsoft's part. It's like RC Cola's old ads where they show that people prefer it in blind tastings over Coke and Pepsi, and then Coke going on an advertising rampage about how Coke is what people like to drink (Coke didn't do this, but imagine how petty they'd appear if they had).
Microsoft is in a position of strength but playing from a position of perceived weakness. They're basically legitimizing Apple's advertising by stamping their feet and shouting "NUH UH!" Unfortunately, I doubt they'll stop their "I'm a PC" ad campaign until they realize it's giving Apple free advertising, because every time you see the commercial, it reminds you of the Apple ads (haven't seen many of them lately, have you?).