In response to SHC-JeffK's post from July 10 2009 03:50PM
SHC-JeffK said…
Saw Transformers 2 last week...... Some critics have been negative, but I really liked Transformers 2..... And $294 million at the domestic box office suggests I'm right or we're all just fools :)
No offense to you, but im definitely more inclined to beleive they're all just fools.
(I know a lot of people i wouldn't call fools who go see movies like Transformers because its tied to a brand or series they like regardless, that just makes them super-fans.)
Fools are where the money is. Sucker them in with a shiny / flashy advertisement, make it look sexy and exciting, and bam they're in. But whatever you do, don't make them think! God forbid you make a movie that makes you ask questions and connect some dots yourself - the mainstream wont understand it, and then the box office performance will suffer, they will only make 50 million instead of a hundred million.
Maybe i'm just bitter because i think outside the box and appreciate entertainment media that does the same?
And strangely, it doesnt just apply to entertainment media, but practically every product on the market. Just look at the iPod / iPhone. Apple makes an overpriced gizmo to do things other devices can do just as well and usually better, shines it up real nice and spends a lot advertising for it, and then charges people entirely too much for it - but they buy it anyway, because its sleek and those hip ads mean if they dont have one, they must not be cool!