Jif if the smoothest, best-tasting peanut butter on the market. It is a bit more expensive than some of the other brands, but in this instance the extra cost is worth it.
Jif is the best - like the tag line "choosy mother's choose jif" (good marketing team) - it is always tasty and the first bite when it is freshly opened is the best. I'm not as fond of the crunchy type I prefer the creamy.
I love Jif Creamy Peanut Butter. The fresh roasted peanut taste is delicious. The product is great for breakfast. I also use it as dip for carrots, celery etc.