I have been using Aveeno Daily Moisturizer for years, and it is terrific. This moisturizer really stays on and keeps my skin smooth all day. The SPF is important, too, now that I am not in my 20's anymore! I used to think you the more expensive the product, the more effective it is, but that is simply not the case. This Aveeno moisturizer is equal to, if not better, thank other, more costly brands I have tried. Highly recommend this for anyone looking for a great skin product!