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While traveling in the Northern, VA area I stopped in at the Fairfax, VA Kmart store and was very impressed. This store could easily be a model store for other Kmart locations. Even though the store was originally built in the early 80s, it had been remodeled and re-painted and looked very nice.
Everything from the signs hanging in the departments, to the color scheme and "K" logos throughout the store did an excellent job of branding. This location was also in the process of getting a "Sears Auto Center" added to the old auto bays -- which I thought was an excellent use of space.
The nicest surprise was the new, red shopping carts -- I hope they continue to roll these out to other Kmart stores. They were big and so much nicer than the older gray carts that many stores have.
Overall, a wonderful store and the color scheme really made the store look modern and nice. Judging by the number of shoppers in the store -- they seemed to like it as well!
Last edited on Aug 20, 2009
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