This bath robe retailed for about $20, and was on sale as part of a promotion of KMart branded clothing. I bought two of them right after the new baby was born and we LOVE them. These are thick and warm, and do not shed, and one size really does fit most, I found it comfortable at a plus size. After losing a few pounds, the robe was just MORE luxurious. I have seen robes for $100 that were not as durable, well made, or cozy as this one. It has a tag inside that reads "Pink K" . I strongly recommend this for the sleeve detail, sturdy lengthy belt, comfort terry-like fleece that stands up to wash after wash. This would make an EXCELLENT holiday gift.