posted on
April 22, 2009 at 11:29AM
In response to
rbfuji's post from
April 22 2009 10:30AM
The reason for ending the sister model system is inventory. Having two versions of everything increases inventory costs, and causes unnecessary processing errors. One of each will simplify the logistics process, and reduce inventory costs.
A happy by-product is that confusion is reduced, as are errors in the ringing process.
As far as reducing variety, it really doesn't. Does a customer care if their washer has a 13 hour delay instead of a 12 hour delay? Did you care whether your oven had a third rack when you only ever use one anyway? Or whether your refrigerator came with a wine rack or not? These are factors that don't play a part in a customer's decision-making process, and customers don't perceive a benefit to having two versions. If customers don't care, and it costs Sears extra money (which only serves to keep prices higher), and the customer will be at least as well, if not better, served by phasing out sister models, why wouldn't Sears do it?
One last thing: Sears had sister models because it could do so. Its Kenmore line allowed for duplication of models, but there is no incentive for manufacturer-branded models to be made this way, because the risk on their end is much higher, and their prices would go up significantly. Kenmore is a known sale for the manufacturer. Sears buys them first, then sells them. Their own brand is not a known sale, because they own the appliances until the retailer sells them.