posted on
November 14, 2009 at 11:16PM
In response to
kona1406's post from
November 14 2009 08:24PM
Sears card discounts are not all the time. And, every retailer offers specials for using their card.
Sears makes the most money on a sale processed on a Sears card, because rather than charging Sears a percentage of the sale, CitiBank PAYS Sears a percentage of the sale. Therefore, a $100 sale on a Sears card is worth more than a $100 sale in cash/debit/check, and that's worth more than a $100 sale by third-party credit card. And, by offering special discounts to Sears card users, it increases the number of purchases made on Sears cards, which means increased revenue.
The point of the old-timey cash discount was that the merchant wasn't losing money to the credit card company for processing fees. However, Sears makes more money from the Sears card than from cash, so that incentive is gone. And, cash requires processing in-house, which means payroll hours are spent, which means it actually costs the store money to accept cash payments, while the Sears card actually pays the store for being processed.
Just because cash used to be "king" doesn't mean it still is. Conventional wisdom isn't permanent. And, the next time you see a special discount just for people using a retailer's credit card, ask them to offer the same discount. Lowe's won't do it, unless they're willing to sacrifice profit to cut into Sears' sales (a short-sighted approach). Harbor Freight...well, they sell junk that's marked up a zillion percent, so they could sell their stuff for 90% off and still make a tidy profit. Menard's and HHGregg are tiny players with more leeway to play with margins because they're not publicly owned, and thus have no obligation to run their businesses in the most profitable way possible.
Depending on the business models of the 1950's won't do much to help the 21st century consumer, I'm afraid.