“Excellent detergent at an excellent price”
Before we got our front-load washer, we always used Tide detergent. Now that we're a high-efficiency household, we needed HE detergent. While we'd been happy enough with Tide, I had read a lot of really positive reviews of the Ultra Plus detergents, and decided to give them a try. We purchased the Dye/Perfume-free and the Oxi-Clean versions in powder and liquid.
For anyone who's of the mind that price determines quality, think again! This detergent cleans every bit as well as Tide ever did, at a much more reasonable price. And, there are powder and liquid versions for HE machines (Tide only has liquid).
Stain removal/prevention has been great, the clothes come out smelling, well, clean. Since this detergent is perfume-free, it doesn't smell like a mountain breeze or a flower garden. It just smells fresh and clean.
With 66 loads worth of detergent in one bottle, and with a sale price of around $10, this is a hard bargain to beat. I recommend it to everyone!
NOTE: The reviewer indicated that they are an employee of Ultra Plus Ultra Plus 100 oz. Laundry Detergent, Free of Dyes and Perfumes.