Web Sites Discussions

Share your online checkout experiences

 
Start a
reviewer
Elyse27 Chicago, IL posts: 1
posted on November 04, 2009 at 11:37AM Inappropriate? Quote Reply

Elyse here--I am a usability specialist working on improving the usability of the Sears family of sites. We're currently involved in a major redesign of the checkout process, and I'm interested in hearing about your experiences--the good, the bad, and the ugly!--regarding online checkout, store pickup, and even in-store checkout.

Looking forward to your feedback--and don't pull any punches! Thanks for your time.

 

replies: 7 latest post: November 05, 2009 at 12:46AM by AdamO
2009 Chairman's Circle
posted on November 04, 2009 at 05:18PM
 

Put the "Continue" buttons for checkout at the bottom of the screen, not in the right sidebar. The sidebar location requires scrolling back up to continue, and it's not intuitive to look for that kind of button to the side; when filling in fields from top to bottom, the next step should be below (that's the direction all the information, and the user's eye, is going).

Also, I think it would be good if there were a way to add profile information that affects the sale during the checkout process (for instance, associate discounts). Having to back out of a transaction to create a profile, when that information is going to be entered during the new visitor transaction seems rather redundant. Perhaps have those customer information fields feed the fields for a new profile when a checkbox is checked to do so (the checkbox would prevent redundant changes or repeatedly created profiles).

On the store end, the store-to-home window on the kiosks I've seen is significantly reduced in size compared to the regular window, and it cannot be maximized. Can this be changed? Or, is this a computer issue rather than an IT issue?

2009 President's Circle
posted on November 04, 2009 at 05:39PM
 

slash and burn the whole thing and start over

2009 Friends Circle
posted on November 04, 2009 at 07:47PM
 

Well I just pasted a whole paragraph on how to improve but the **** thing errored while loading and went grey...

Thats one of the many problems. The biggest problem is that each individual webpage has abotu 800 billion tiny little things to load everytime you click something. Theres about 1000 different fonts and sizes on the first page

The average user is goign to use the search bar, its goign to be 95% of your traffic. The main page doesnt need ten thousand different links and clicks and ads and all that little ****. your eyes dont know where to look.

The fact that it pulls up other items when you searchign which clearly have nothing to do with the itemt your looking for is smart from an advertising standpoint but until the site gets off the ground, lose that too.

I agree with teh above person, just get your web masters together for a 3 week pow wow with maybe a marketting and advertising maker on how you can make site user friendly and still increase sales.

Hell just get some one to do some QA on the site would help alot if your worried about spending too much money. Therse so many broken links and annoying errors.

 Community Manager (MySears)
posted on November 04, 2009 at 10:37PM
 
In response to goodole312's post from November 04 2009 05:39PM

What would you want to see if we were able to start over? What are the top 3 design features and functionalitites you'd want to locate easily?

2009 President's Circle
posted on November 04, 2009 at 10:45PM
 
In response to Elyse27's post from November 04 2009 11:37AM

How often do customers receive confirmations only to be contacted by the local store that the merchandise is out of stock and needs to be ordered?

2009 President's Circle
posted on November 04, 2009 at 10:50PM
 

fast simple loading none of this java **** that takes 5 min to load a page all the way

2009 Chairman's Circle
posted on November 05, 2009 at 12:46AM
 

With all the questions being flashed on the cash register screens, the time it takes to buy something "in-person" v.s. online are quickly converging.

Your Comment
 

Web Sites Discussions

displaying 5 of 62 discussions
displaying 1 to 5 of 62
Sticky sticky topic Locked locked topic New Posts new posts
Topic Author Views Replies Latest Post
D
New Web Site Design Not User Friendly
bluedude 32 7
amberskie »
D
Sale price didn't show up in cart
LynneBlack 25 3
LynneBlack »
D
Sears.com Deal of the Day
SHC-ErinM 114 9
SHC-ErinM »
D
Share your online checkout experiences
Elyse27 57 7
AdamO »
D
Sears.com website glitch
madgolfer 82 7
tornadopat »

Start a New Discussion about Web Sites