We bought this TV after our rear projection went out for the second time and love it. Our children say that watching movies on this televison is a whole new experience because they see things in the movies that they missed on our old TV. The vivid colors and deep blacks make this LED LCD TV equal or better than Plasma TVs, while using a quarter of the electrcity of a Plasma. We have the 46inch for our living room and plan to buy the 55inch for our family room soon.