In response to
JulieK's
comment from Nov 12, 2009:
Technology alone is not a strategy, making choices that create a defensible position in the marketplace is a strategy. Sears needs to not only benchmark/mimic the success of competitors, but also take a survey of its capabilities/resources and apply them in a unique way. Right now they seem to be waiting for the next fire and offering a knee-jerk response. Even if they get the emergency response process down perfectly, they are only increasing operational efficiency, not following a real strategy. For instance, subbing out customer service (rebates, returns, repairs) is crazy if you do not have a way to monitor related issues and quickly offer a unified, cohesive and workable response, especially when I can reach 50,000+ people each night via blogs and tweets to spread the word that the service stinks and no one is working on a viable solution. The consumer is rising to greater power in the relationship due to the ready availability of information concerning costs and substitutes, and any firm that can't accept that fact and respond in kind will lose market share on a daily basis. If I was at Sears and saw how slow internal processes change there, I would definitely consider taking any attractive offer that came along; why waste my knowledge and talent on a old school business model that refuses to change/adapt? Sears seems to rest on ots laurels as its market share slowly disappears. Thank God I bought $3,000 of appliances (oven, dishwasher and dryer) from a competitor in the last 30 days; I feel good about the interactions, the prices and the warranties I purchased. What can Sears dd to get me back in the store? At this point it will take a lot.