When our daughter was first born, we used brand name everything. Then I decided to stay home with her which meant making major changes in our shopping habits. Our biggest expenses were diapers and formula. At my daughter's six-month check-up, I asked the pediatrician about store brand formulas. He said "to give it a shot" so we did. We tried Target Milk Based Powder Infant Formula and our daughter didn't know the difference. The cans were half the price of the leading national brand. I can't believe I didn't trust the Target Brand sooner. It was definitely a budget saver.