I searched for this tv at six different stores one had it for twenty dollars less. The only reason that I purchased the tv at sears was the sales associate took the time to inform me of the product and others that were comparability priced to this one. At other stores including ******** and ******** the sales associates where not as knowledgeable and lacked the motivation to help the customer. This is a great tv for the price with a great picture and quality that comes from a great company like Sony. The best feature is the sony sync.