Initially I was only looking for a great price on a reputable brand. As my research went on, I learned a lot about the different television systems (DLP, plasma, LCD, and LED). Given my typical viewing habits, I opted to go with plasma. There are fewer to chooose from, than the predominate LCD, but still many to consider. In the size range I was considering, the Zenith I chose gave me the features I wanted at a great price. It's only been two weeks, but so far so good.