I started using Maybelline Great Lash many years ago and although I've tried many other brands - even very high-end brand names - I've always returned to Maybelline. It doesn't clump on me, keeps the lashes separated and it really enhances the length of my lashes. The waterproof mascara works best out of all other brands I've tried. I'm a loyal Maybelline Grea Lash customer. It's affordable and dependable. I even use the browns for my eyebrows at times and it looks great.