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LockedNew Advertising Photos indicate what?

posted on April 29, 2010 at 01:37AM Inappropriate?

Usually the advertising photos for a particular product are re-used over and over again. But sometimes you see an ad that features new photos for a not-new product. Can we infer anything thing from this when it happens?

The way that I imagine advertising in a big company is that the advertising photos are taken by relatively low level employees. In this age of digital photography, I think it would be easy to take hundreds of photos of a product. When it comes to picking which ones to use and writing the ads, we are probably entering into a chain-of-management situation. So I guess that once a photo has been selected, the simplest thing to do at a lower level of management is to use ti again the grounds that the next higher level of management has already approved the photo once before.

If that is how things work then the appearance of new advertising photos for an old product probably indicates that someone at an upper level of management is not happy with how sales of the product are going, so they passed the order back down the chain of command that new advertising should be used. If a product is performing profitably, I'd expect to keep seeing the same old photos for it.

replies: 3 latest post: April 29, 2010 at 02:32PM by SearsisGr8
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posted on April 29, 2010 at 06:48AM
 

Hey there, tashirogt!  Are you referring to something specific on the site, or to something on Sears.com?

posted on April 29, 2010 at 09:44AM
 

No, I'm thinking in general terms.

For example, there are advertising circulars that come with the local newspaper that use the same photos week after week.

posted on April 29, 2010 at 02:32PM
 

Sears says sears.com costs too much overhead. Competing online is hard when the competition is based overseas and doesnt have a huge inventory. Its impossible to cover all the overhead for all the items all the time, so some things get outdated,reused and incorrectly populated.

Sears has been focusing more on the stores income than online it seems.

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