The problem: Who is Sears and Kmart? Over the years the company has lost its identity in the market place. Wal-Mart and Target are mainly geared toward the bulk of who shop in stores, folks in their mid 20's to late 40's. They have kids, houses, and growing families. They need stuff.

Sears Essentials and K-Mart are now known for the place to go when you don't want to stand in line at Wal-Mart.

Your inventory has to be geared towards a younger crowd, Stores are set up with the things people want most in the back of the store. Move then so you can see them. Make me want to come in the store,  fight for my business, re decorate with colors and more appealing decoration. Paint is cheap. Every time I walk into a Sears Essentials, its like going into an all white hospital.  If you don't entice people to come in, they will not.