I'm a strong advocate of Sears Protection Agreements. However, the program has few things that could be improved.
1.) Updated information brochures:
- Sears associates should not have to prepare ridiculously long explanations of Sears Protection Agreements, when everything can be clearly outlined on contemporary styled "value at a glance" sheets or "tear off" sheets. (the old blue and white color scheme from the 80/90's is outdated.)
- Blend aspects of the Sears Blue Crew into the print media and selling tools. Show that "random technicians" are not doing the work... but rather members of the "Sears Blue Crew"
- Draw inspiration from Best Buy's Black Tie Protection plans and their presentation. My idea would have protection agreements presented with small book sized boxes (help make Protection more tangible) and outer cover designed in a stylistic manner.
2.) Prices can be slightly adjusted:
- Customers agree that despite Sears covering and offering ALOT more than competing Protection Agreements, few can deny that handful of products need to have their prices adjusted. Example: Panansonic 50" television typically $899.99 (div. 57, item#. 75549) protection agreement for only 3 years is $299.99, a third of the product. (i understand that Plasmas are more costly to repair, but the volume of increased PA sales (at lower PA prices) would make up for that.
3 years of Protection would be better at $229.99 or less.
Another idea: Give BC Coaches, Operational Managers, Store Coaches a flexible markdown policy on protection agreements. (if cost of 3 year exceeds 30 % of product manager can override price)
3.) A Time Guarantee:
- An addition to the policy should be... "Service provided within 72 hours!" Far too many times have I heard customers waiting FAR to long for service to come out. If this guarentee cannot be meet (which may happen alot) as least offer a $50 gift card (because promise cannot be kept, its definately better than nothing)
4.) Provide more specifics:
- I'm familiar with electronics and I'm always curious to what the dead-pixel count needed for repair is. I WISH that Sears actually Professionally Calibrated Televisions (which would make the Protection Agreement a supreme value)
5. Alternative to Master Protection Agreement;
- Associates (or advanced associates) should have the ability to offer a lower cost In-Shop Protection Plan (offered only on a few products)
- Alternative plan is true extension of manufacturers warranty. (soo, obviously no annual preventative maintainence checks, cosmetic coverage)
LETS CONSTRUCTIVELY IMPROVE on the already solid Sears Protection Agreements.