Shop Your Way Rewards

The points work out to 1%, just like before. Have you read the job aid?

I havent read it. could you explain it a little to me??

Sure.

When a purchase is made, and the SYWR card is presented, 10 points will be applied to the account per dollar spent. When you redeem points, every 1000 points will equal $1. So, a $100 purchase will yield 1000 points, which will yield $1 of rewards upon redemption. So, still 1%. Points will expire 1 calendar year from the date they're earned. So, if you earn 10,000 points today, they'll expire July 8, 2011. I believe, if memory serves, that SYWR converts to points July 9 (tomorrow).

There is also a test in certain markets (including mine - YAY!) for a supplemental program called Xtreme Points, where certain items will yield much larger amounts of points. There are restrictions to the program, as with anything, but the rewards available can be pretty impressive. I don't know that I can divulge all the details yet, as it hasn't been fully rolled out yet, so I'll just keep it at that.

If you happen to be in one of the test markets - and I don't know which markets are part of the test other than mine - then watch the Sears flyers for the next couple weeks. If, by the end of July, you haven't seen Xtreme Points, you'll know you're not in one of the test markets. If it proves successful, you may see Xtreme Points rolled out on a nationwide scale.

I know there have been lots of discussions within the company about expanding the role of SYWR, and this is one of the first steps. Hopefully, more ways of utilizing the SYWR program can be developed, to increase convenience and savings for our customers. This is just another way Sears is working to improve the shopping experience.

Really? What a bad idea. But at least they're keeping the program.

It is inconvenient, especially after having just explained how Craftsman Club Rewards were now SYWR and now having to explain another change, but BCG is right, the actual nuts and bolts haven't changed at all.

Two of the more notable differences are that new sign ups will REQUIRE either an e-mail or a cell phone number. Also, rewards will be added to the card same day for immediate use of points.

Overall, while it does seem kind of pointless to change from the clear cut monetary value to a points based system, I think the tiers of membership and being able to redeem points sooner will be worth it.

Question... what happens when the barcode on the card won't scan?

The current system already requires a phone number. That isn't a change.

I forgot about the tiered membership! Yeah, that's another cool thing that I think people will respond favorably to.

You can type in the membership number, or you can use the customer's phone number.

Not just A phone number, either e-mail or a CELL phone number.

Home phone doesn't cut it.

SYWR requires the ability to e-mail or text you the SYWR promotions.

Yeah, I just saw that in the job aid. As you can imagine, there's always a way around.

A few other cool pieces of information... SYWR members can now earn points on Sears Home Services, Lands' End catalog, and landsend.com.  Plus, earning at Sears Auto Centers just got a lot easier because it's no longer a manual process.  You can just have your card scanned and earn the points.

Also, check out Billionpoints.com.  It's a contest for SYWR members, where the winner has a chance to win up to one billion points -- with half going to charity and half to themselves.  A billion points is worth a million dollars.  Nice!

And people get so mad when you sign up for something and the program actually pays off and then they change it on you! how nuts.

What about the people who dont haev cell phones or internet like my grandma? so she cant join now? And my mom cant text so why should she sign up to get them....it makes no sense!

Then she can just use her home phone.

Are you under the impression that there is a reduction of earnings with this change?

Texting does not sound like a good idea since OH NO not everyone has unlimited text messages on their cell phone plans...

I see no deductions if anything you save more as..

Many more items will have double or triple rewards now..

last week all pillows had double rewards and home furnishings. Its only getting better ladies and gentleman!

I just think they should have left it in the dollar amount. The customer can understand that better than points. I bet the points just look better since 1000 points looks like so much more than $1.00.

I too work at sears the new sign ups are a royal pain. It takes longer now.  People dont want to spend the extra time to fill out the paper.

dsmom said…

I too work at sears the new sign ups are a royal pain. It takes longer now.  People dont want to spend the extra time to fill out the paper.

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Fill out WHAT paper? What are you talking about? The register asks for the same information, and it takes exactly the same amount of time, as it did prior to the change from dollars to points. There isn't any paperwork to fill out. Never has been. I'm honestly baffled about what you're referring to. It most certainly cannot be the Shop Your Way Rewards program.