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Advertise the Seniors Days

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Idea_tail_up posted on August 06, 2009 at 05:20PM to Promotions & Discounts
Inappropriate?

We have a Seniors Discount Day coming up soon, but other than the barcodes at the registers and signs inside the store the day of the discount, what other way is there for someone to know when it is? Sears should be advertising this discount in AARP magazine or Parade magazine or some other publication that seniors tend to read. Even if it was just mentioned in the flyer, or if there were advanced signing, or a sign for the doors, or pre-sale bag stuffers. ANYTHING!


Latest comment: August 14, 2009 at 12:27PM by BlueCrewGuyInMA • Total: 7 comments • leave a comment
posted on August 06, 2009 at 10:41PM
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What exactly happens on this senior day? I am confused as to why it exists. Shouldn't there always be a senior discount like most places?


posted on August 07, 2009 at 06:34AM
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Seniors (people over 60) get a discount of 10% off their purchase.


posted on August 08, 2009 at 06:38PM
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I agree! How about sending a note to your customers on your e-mail listing!


posted on August 09, 2009 at 01:45AM
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Is this a national, or is it a select store promotion? I've never heard of Senior Days in my store, but it WOULD be a good idea to advertise them!


posted on August 09, 2009 at 10:18PM
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In response to ElectronicsGuy's comment from Aug 9, 2009 at 1:45AM:
 

I don't know if it's a pilot program or if it's nationwide. About once a month for the past three months we've had a weekday where seniors could get an extra 10% off their purchases. There is one this week. Watch your signs, and see if there are any sidekick signs that mention senior discounts.


posted on August 14, 2009 at 10:56AM
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How and where do I find out about this


posted on August 14, 2009 at 12:27PM
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We just had Senior day August 11th. My advice is to sign up for Sears e-mails, as they may notify by that means. Also, you may want to try calling your local store every once in a while to see if they have any information about the next Senior day. I don't personally know when/if future Senior days will occur (I wish I did, as it's a powerful sales tool).




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