One Main Sears website!

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rayman Sioux City, IA

posted on June 25, 2009 at 12:00PM to Online Experiences

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Sears should become the master website. Instead of different websites, you should have Sears.com cover ALL THE STORES. Then you would have sears.com/ kmart, lands'end... But all under Sears. This would make for a lot more visits of Sears, and it could become the 3rd of 4th most visited shopping site!

Latest comment: June 25, 2009 at 09:03PM by gulicious • Total: 1 comment • leave a comment

gulicious Brooklyn, NY

posted on June 25, 2009 at 09:03PM

Reply Inappropriate?

This is what I am interested in, except how about people who identify with kmart? Or someone who wants to go to landsend.com. The fact that Sears owns Lands' End should not keep it from being its own brand and identify. I prefer to have it separate (in fact, I would be glad to remove the top banner on Lands' End that takes you to Kmart and the great outdoors) since people who are shopping on Lands' End are most likely only there to shop at Lands' End. But, I think a single login/userID for all the sites would be easier to manage and could simplify the network as a whole. I like Craftsman.com being separate too.