This is a terrific idea! Keep 'em coming!

I work on the Craftsman, Kenmore, and Diehard brands and we are moving towards implementing your exact thoughts, we have alot of information and knowledge that should be better positioned to share with our customers's like yourself on our sites to help with your purchase decisions... look for the new craftsman.com website to incorporate some of this

Well ... that's great for Craftsman products, but we can't just stop there. 1. Many customers just go to Sears.com for their shopping experience. 2. We carry many items that are not Craftsman that could have a short video link under the item's picture on Sears.com For example, if a customer was looking at the the All Wheel Steer Snapper Tractor (28837), and wanted to see it in action, they'd be out of luck if videos were isolated to craftsman.com, kenmore.com, or diehard.com. Another addition to this idea would be to post a short video on some online exclusive items, as this would help immensely with selling a product the customer cannot see in stores. Of course, I'm not saying we should have a video on everything on Sears.com, just certain items with new technology, interesting features, are Sears-exclusive, or are just plain cool to see in action.

Let me add a twist to this; people are always skeptical when the company selling a product also promotes it. Instead, why not let ordinary customers provide the videos? Be a great way to get the community involved and EVERONE loves to see their "face" on a popular website!

This is a great idea! QVC does this with a lot of their items seen online. They add a little video clip of the original or a recent showing of the item on air so online shoppers can see more details, measurements, etc.

I did watch the new video for the "from the grate to the plate" grill, and it was...well, kinda boring. That had more to do with the general lack of production value, scripting, and practice than anything else. However, I think a basic "here's someone using the product" with a voice-over for some of the new products, like the propane weedwacker (no priming ever and starts first pull!), or the induction cooktops/ranges (water boiling in under 2 minutes!), or stuff like that would really go a long way toward setting Sears apart from the competition AND give us a competitive edge by showing our customers the products being used rather than just static pictures.

I'm a vendor and we do supply sears with video content, but it doesn't always land where it should. For example, you mentioned the Incline Trainer by NordicTrack. A video was supplied but it is not currently being used. However, they have posted another video that is applicable to that product but it only promotes one feature of the product. I believe the structure is in place, but vendors like me and the sears-dot-comers need to make sure we take full advantage of it. If anyone has advice on what kinds of videos they think are most helpfull, then please let all of us vendors know. I for one would like to make sure that our video dollars are well spent. Ideas like the ones shared above are great but I would really like to know what kind of information customers want to know to help them make that buying decision.

Carry tall size ladies clothing in the stores--petite people can always shorten regular sizes, but us tall people don't have that option.

I live in the Washington dc area and the customer service is very poor. You can not go into a K-Mart or Sears store and find anyone to help you. When you do they at like the are doing you a favor. More training in customer servie will be nice or hire poeple that want to work,

This is a very great idea. Consumers these days are younger and have not been groomed on the Sears Brand. They are looking more for a value to their buck and are willing to sacrifice waiting until they see the best advertised sales to make their purchases. Viral videos have been a constant force that have been fueling such sites as Youtube, myspace, twitter and facebook. If we want to stay competitive we have to address the consumers in more ways that impact their daily lives. How to videos focused on maintenance or how an appliance works would be helpful throughout the selling process!

I have to say pictures FTW. \Unless the video is hosted by youtube, this is costly for Sears to do themselves. I'd be for the user created video but have it linked outside sears.com. If there are videos, make sure they are professionally done or have use for customers and not just another gimmick. I wouldnt want to watch videos for 99% of the stuff on sears.com.

THIS IS AN AMAING IDEA!!! I am sharing with the Electronics Team right away!!!!