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Sell the popular, mainstream products!

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Idea_tail_up posted on April 30, 2009 at 10:42PM to Suggestions for New Products
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Wii, iphones, and more! I was looking for a wii over the holidays at Sears and there werent any. Do you try and stock the popular, trendy products?


Latest comment: August 05, 2009 at 10:10AM by sammen89 • Total: 6 comments • leave a comment
posted on April 30, 2009 at 11:22PM
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Wii's during the holidays are in short supply just about anywhere. Also, for the people that only have a "B" size store to shop at, many times there are no gaming systems whatsoever. To sell Iphones Sears would have to have a contract with AT&T/Apple and possibly have a booth program within stores ... I don't see that happening. Sears does do a decent job on picking up on trends and capitalizing on them when they are in reach and economically feasible to promote.


posted on April 30, 2009 at 11:41PM
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I hear ya. It just seems like a missed opportunity! Sears is such a huge, well-established company. It has to have pull!!!!!!!!!!:)


posted on May 05, 2009 at 01:08PM
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Yeah as far as Wii are concerned that was just supply shortage from Nintendo, not so much the retailers.


posted on May 06, 2009 at 08:12PM
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Yes, regarding the Wii: It's all a new marketing scheme by Nintendo. The old game console cycle went: console released in huge quantities, initial game library released at same time, new games introduced over the next 6 months, console sales end as customers anticipate new console, game sales drop off, 3 months of zero sales, then new release. The new system goes like this: console released in low quantities, initial game library released at same time, new games introduced over next 2 years as console is slowly fed to market, keeping console demand high and game purchases steady, release new console without traditional dead period, maintain profit per console at same level as at release for much longer, and sell far more games, netting far higher profits for far more time, which looks better to investors and increases the share price. Is it a consumer-unfriendly system? Yes, but as long as people eagerly pay $400 for a new Wii, Nintendo will continue to milk the system.


posted on May 14, 2009 at 01:53PM
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I agree Jolie, why not stock and sale products that are in high demand!


posted on August 05, 2009 at 10:10AM
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iPhone's would require a contract with Sears and open up a whole host of other issues. To carry iPhone would require Sears to add training to their associates, and if you carry the iPhone why not other cell phone plans on AT&T. Wii, is in short stock EVERWHERE!! Around Christmas, daily 5-15 customers would approach us and ask if we had any Wii's.... We would get 3 units in stock every 2-3 weeks. Sears isn't stupid, they make an honest attempt at stocking things that are popular... but often times vendors and other unforeseeable issues come up.




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