Every washing machine comes with a sample packet of detergent (usually Tide or Tide HE). If Sears also had sample packets of UltraPlus to throw in with a washing machine purchase, it would be a great way to promote our UltraPlus brand detergent. Maybe do little pouches of powder and little pouches of liquid, and let the customer choose which version they'd like to try. Maybe do the no dye/no perfume version, so it's safe for everybody to try. They could retail for a penny and be rung separately, allowing them to be tracked in inventory so they could self-replenish. Perhaps they could trigger a salescheck confirmation field in the register so the washing machine purchase salescheck would have to be entered to receive the sample, and the salescheck number would then no longer be eligible for free samples. I think this could help win a lot of customers to UltraPlus brand detergents, and win Sears more repeat business.
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