I liked this page on youtube.com/sears and noticed that the brand identiy of Sears is very upbeat, bright and quite good - except the main page sears.com and every place you find a Sears official website contains the older plain logo...
I understand that the youtube marketing strategy is to be new and exciting with shopyourway, but the identity and quality of the brighter, newer Sears is striking. Is there any plan to bring it further to the main site? I know that this would only really work with the blue background in order to get the 'glow' Sears logo but perhaps Sears.com could try a blue theme?
give it a look, I included a picture but the video is pretty good to watch for the new icons/style of sears
http://youtube.com/sears
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