posted on
November 18, 2009 at 05:45PM
I look for knowledgeable staff who are willing and ready to help.
The training system could use an overhaul. For instance, it's a high-level top-down method, where Hoffman Estates puts out a training system that is entirely passive for the salespeople (computer training is one step removed from watching a video), then trains store and department managers directly, and depends upon the trickle down method to distribute that knowledge.
By far, the most useful things Sears does for training are Powerama and the Home Appliance Training Event (didn't go to the electronics one...was there one for Massachusetts/New Hampshire?). These events directly engage the salespeople, provide the kind of information that computer training and multiple choice quizzes (which generally are pushed through rather than used as proof of knowledge), and give the salespeople strategies they can use when they get back to the store.
We don't need more management training sessions for how to sell protection agreements or appliances or installation services or electronics or tools. I don't disagree that they also need to know these skills, but the core of the sales force is the sales force itself, and they are the ones who need the most focused training.
What would make a huge difference would be either increasing the frequency of such large-scale training events or making training a mission of the company with people devoted to training salespeople at each store or floating between 3-5 stores, and schedule flexibility to hold enough training sessions to cover entire departments within a couple days.