posted on
December 07, 2008 at 10:56PM
Goodole, buddy I feel the same way. One reason is because we've been in the retail biz for years. When I go into a retail outlet, I don't want any person coming near me unless I come up to them and ask me for help.
Before I was in sales, I used to love it when people came up and asked if they could help me. Now that I am much more accustomed to the layout and procedures of department and warehouse stores, I tell store associates to keep their distance and leave me be.
Sears culture has been one of extreme service, stemming from the very roots of Sears. Now we have a lot of factors to consider. For one, the customer of today has many more sources of information today than ever. They read Consumer Reports, Popular Mechanics, online reviews from many sources, etc. Many walk in a know exactly what they want and why before ever talking to the sales associate. They want to walk in, find their product, see if it matches what they really want, and then have the associate ring it up for them.
On the other end of the spectrum, you have many customers who walk in clueless and need all the help they can get. Many of those feel like if they do not have an associate immediately then Sears has failed them. They then call National Customer Relations and complain that the store wasn't adequately staffed to fully satisfy them. Then that same customer goes to Walmart, waits 45 minutes just to check out, and doesn't complain to a single person there.
It's all about the culture that each certain retailer has put out there for the customer over the years. Sears provides much more personal customer service but faces decreasing sales. Walmart opens two of their 40 checkouts and lets customers wait half an hour and the customers are fine with that.
So basically, you can't please them all, but you gotta try.
Personally, I approach every customer I can find to see if they need any help. Associates are there to help, and they can't use their knowledge and skills to help customers they don't interact with. Sears has a culture of customer service that I find to be unparalleled across the major retailer spectrum, and we intend to keep it that way.