How can we improve Sears and Kmart?

 
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askrob Hoffman Estates, IL posts: 56
 Community Manager (MySears)
posted on May 10, 2008 at 11:36AM Inappropriate? Quote Reply
A lot is changing at Sears and Kmart all designed to make the customer experience much better, but there always ways to improve and innovate. We would like to open up this discussion to all of our associates and customers. Our new Community's input will be invaluable. So, start writing.
replies: 349 latest post: December 28, 2009 at 08:18AM by Docbn
posted on May 14, 2008 at 07:10AM
 

 I think Sears & K-Mart need better customer service so many customers are unhappy with the way they have been treated within the last 2 years, after being loyal customers some for over 30 years & they are now ready to stop shopping there.

 Community Manager (MySears)
posted on May 14, 2008 at 08:23AM
 
I am sorry to hear that. What are some of the specific issues that you see? Do you have some examples that you would be willing to share? 
 Community Manager (MySears)
posted on May 14, 2008 at 09:52AM
 
Okay, since everyone is a little shy I thought I would post a link to some of the existing Sears reviews on the site. It might get the discussion going http://sk-you.viewpoints.com/Sears-com-reviews
posted on May 15, 2008 at 11:48AM
 
In response to askrob's post from May 10 2008 11:36AM
It's all about cost-savings now. While I do most of my HBA shopping at Kmart (I'm a Sears Holdings associate), I have no Kmart near my home. So on occastion, I shop Target. As a result, I receive these "clipless" coupons from Target. They're great. It's one multi-folded coupon with several savings programmed into the SKU. Savings range from $0.50 to $1.50 on purchases of a variety of products from household cleaners to health and beauty. I used one last week and saved about $12 (but of course I bought many other things not on coupon). So, how about creating a clipless coupon that includes items you know I buy but with the opportunity to also customize my coupon with other items (kind of like a 'write in"). Maybe I could customize and print out the coupon online. So, for example, in my in-box I'll get an e-mail from Kmart that says, "Here's your clipless coupon with $1 off Windex, Kleenex and Skintimate. Click here to add XX more products!" 
posted on May 16, 2008 at 04:35PM
 

Store experience needs to be elevated.  Customer expects that now.  They cannot even verbalize it, but it is an automatic expectation (they've been trained by all other stores).  Even wal-mart is leaving us behind, as they are updating their stores with updated fixtures and flooring.  Also, need more freestanding Sears locations.  Perhaps changing the name altogether might be a good start to reinventing the company, as both have negative connotations.  People in the US are ready for change and you can see it in every aspect (politics, shopping, traveling, restaurants).  During this economy, Disney parks are actually doing very well in profit.  This tells us, that the customer is willing to spend the money, if there is something special in return.  They want diversion, entertainment, a vacation.  There is a big opportunity to offer that in our stores.  We need to understand that the customer is already making the choice to take time out of her busy schedule to go to the mall...she expects a mini vacation, to be wowed for her time and money.  How do we address that?  How are we wowing her.  It's not just about the product anymore....it's more about the experience.  If we cannot compete with convenience (kohl's and target) or cost (wal-mart), then, what can we offer?  Perhaps close a few stores to get money to put back into remodeling the rest of our stores (inside and out). 

Can we create shop within a shop concepts as per Lands' End, but taking that idea across other lifestyle brands.  Lands' End is a good example of what can be accomplished. 

 Community Manager (MySears)
posted on May 16, 2008 at 06:13PM
 
In response to mbm12's post from May 16 2008 04:35PM

I am glad to see these comments. I think they are a great start. One thing to think about as you write these is to consider your own customer experiences and write from that perspective. As more members join the discussion, they will probably only have that view. I think that might be the best place to start given that the community is open to both associates and customers. It will be really interesting to hear. What do you like/or dislike about your retail experiences at Target, Wal-Mart, Sears, Kmart, Kohls etc... What is best out there, what experience has left a lasting impression; when you had a purchase choice what influenced your decision? Don't just think about these retailers either, think about any experience that you have had that really impressed you.
posted on May 21, 2008 at 11:18AM
 
I am totally devoted to Sears and Kmart.  However, everytime I get together with family the topic comes up about something they need to buy etc...  I always suggest Sears and Kmart.  Why not, we have great products.  Unfortunately, the discussion always ends the same way...  with the discussion of how poor the service is.  People don't shop Sears for the best price.  They want a quality product that they can trust, but they want excellent service.  This is where the focus needs to be.  Sears needs to show the customers that they have the best service out there.  I don't want to bring something in to be fixed and wait 2 weeks to hear back on the status.  I want to know that my vacuum will be ready within a day or two and that I can get a loaner if necessary while I am waiting.  Improve the service and improve the customer loyalty.
posted on May 21, 2008 at 11:36AM
 
This is a good discussion, it is the only one I have cared to post a comment about so far. I think that as a mom the first thing I look for in a store is CLEAN BATHROOMS and Sears definitely FAILS MISERABLY in that department.  I also think that wider isles allowing strollers is important and some comforts such as a little play area for kids in the store.  Give the mom and kids something to look forward to when coming to  Sears or Kmart.  Kmart has the snack area so you can get a little treat for the kids but Sears has nothing.  I also feel very strongly about RETURN POLICIES........Sears has a 90 day return policy but that is not what customers want, they want more time.  We are all busy and can't always get back in time and I think we all buy things several months before we plan to use them.  Especially in the case of clothing because clothes for the upcoming season is about all you see and you take them home and don't even use them right away and sometimes by the time you need to wear them - you change your mind.  Also in the case of a gift where you do not have a receipt, returns are impossible.  At Target they can look up your purchase at the customer service counter if you paid by credit card(even if it is not their own credit card) and that is a huge convenience.   Also there are too many young teens working in both Sears and Kmart that do not care about the customer or the store, they are there to make a buck and leave.  We need to hire people that are more mature and will actually care about the customer experience and how the store looks and now neat it is.  I think we need better training for the store clerks so that they know the store better and their products and where to send the customer when asked for help.  When I shop in Sears I just feel like no one cares if I buy or shop there and if I am happy and whether I can find what I want. Employees don't seem happy or friendly, and I shop in at least 5 different Sears stores in the northwest suburbs on a pretty regular basis.  When I go to Target or Walmart or JCP or Kohl's I always am greeted with a happy person, it is easy to find help, and they usually have better restrooms and fitting rooms and just a better general feel.   The products are sold all over but the customer is going to go where they feel happy and welcome and can get help when they need it.
posted on May 21, 2008 at 09:05PM
 
The isssues I have are with pricing of items.  You can go to the Mission Grove Kmart in Riverside,Ca. and find many items not priced on porduct or shelves.  The electronics dept. lack in variety.
posted on May 22, 2008 at 01:00PM
 
In response to askrob's post from May 10 2008 11:36AM

Hi, I'm Pam, a 25 year loyal Kmart associate. I want to see us succeed, really succeed! I see good things coming from this website!

One of my fellow associates recently had a wonderful checkout experience at a competing retailer and related her story to our team. The cashier was absolutely wonderful, bubbly and VERY interactive. This fellow associate walked into the store at the end of a long day at work, with a plethora of to-dos on her mind, feeling quite overwhelmed and tired. She left the competing store at 9pm feeling energized, happy, smiling and feeling like there was a perfect end to a less than perfect day. This feeling will be stored in her subconscious, and without her knowing it, it will determine where she chooses to shop in the future. Customers all over the world are making those same subconscious choices multiple times a day.

We need to step back and stop putting the highest priority on the numbers and commit to putting emphasis on people and technology.

  • We can clean up the store, stock the shelves, have the right merchandise at the right price - but NONE of that will make a difference if the customer doesn't leave the store having had a truly positive experience.
  • We need to be "ambassadors" for our company and our stores. All associates need to live, breath, move and feel as a unit
  • We need to give associates proper compensation, respect, feedback and focused and frequent training. Associates are a precious asset second only to the customer
  • Do not view the one-time cost of technology without truly calculating the life-time efficiency and customer gains. Don't settle for using legacy systems and processes.
  • When looking at what our competitors do, don't say what can I do to implement that, say what can I do to improve on that?
  • Be best in class and set the industry standard in people and technology, lead, don't follow

We need to strive to make-the-customer's-day. Whomever your customer is. Whether you directly touch the customers in the store or whether your direct customers are other associates. We all assume that every associate comes to the table everyday with basic things like being polite, helpful, hardworking, time sensitive, efficient and productive. But the fact is we don't, we're human, we have good days, we have bad days, and some of us just don't know any different, and some of us care very deeply but feel powerless to change the machine. No matter how good someone is, there is always room for improvement. Culture training needs a major overhaul. It shouldn't be something we do every once in awhile; it's something Sears and Kmart must invest in every minute of every day. 24/7/365. It shouldn't be "training"; it must be a way of life, instinctual and uncompromising in the pursuit of service and doing what's right for our customer each and every time.

  • There needs to be an enterprise-wide commitment to setting aside specific time for each and every associate to frequently spend quality time on customer service/culture-driven tasks or initiatives
  • Invest in technology NOW that increases any and all efficiencies. Every minute we save in efficiency now, is exponential over the life of our organization.
  • All associate labor must be reviewed to determine if it's an efficient and cost effective use of company assets. Labor is not a bottomless pit, it's a precious resource that must not be wasted on tasks that are poorly planned. Labor hours MUST be part of every ROI analysis.
  • Every day as part of our tradition there needs to be attractive, fun, engaging and meaningful opportunities for associates and customers to be tuning in to things like:
    • web casts
    • pod casts
    • store video news
    • chat
    • discussion boards
    • town halls
      • the real kind where there is no agenda and no numbers; consisting of candid dialog between the audience and a speaker in the center of the room not up on a stage
    • workshops
    • lab experiments
    • daily voting/polling
      • on things like product, ideas, marketing, hot topics, question of the day, pain points

Goals from the top on down need to be redirected away from the financial numbers and towards issues that deal directly with people and technology. The people we serve and the people who serve and the systems and tools that help us do that. You can set all the financial goals you want, but if the customer and the people and tools they use are not the top priority, the numbers will fail - every time. Numbers don't shop our stores, numbers don't touch the customer, numbers don't stock the shelves and numbers don't ring the merchandise. People do. If the customer is 100% satisfied, the numbers will be there.

Thanks for reading, and thanks for providing this outlet!

Pam

posted on May 22, 2008 at 01:45PM
 
I have been very impressed with our recent TV commercials.  They are providing lifestyle solutions and real life use of product.  They are bright, upbeat and relevant.  Unfortunately our print ads and stores do not reflect these same feelings and passion.  I would love to see more solution based vignettes and/or areas on the floor for cross-merchandising.  If we can sell a lawnmower, why not sell the iPod, clothing, hat and shoes to wear while mowing?  Why not put a patio set up with a cooler or a kegerator (sp?) next too this to show the consumer what they can do after they finish mowing the lawn?  Let's reflect just how passionate we are about our brands and our company.
posted on May 22, 2008 at 10:25PM
 

As a Kmart associate , I think one of our biggest issues is staffing. The PC's are hiring too many young students who have not developed any type of  value driven  work ethics. The younger Associate comes to the store looking for a place to hangout and make friends with other Associates.  I have to spend a tremendous amount of time policing the  younger staff.  The importance of customer is constantly stressed to them, but unless you are walking the floor and observing them it just doen't happen. I understan that our PC 's are under tremendous pressures to hire, so they very often do it in a vacuum.

A mature workforce could add a lot of value to our customers shopping experience, As a customer  iI try only to shop where people are genuinely interested in me making a purchase. I don't need some one to hand me evry item off a shelf. I do look to see a clean dressed staff, that is not completely ignoring me while engaging in personal conversation.

It would also help our credibility to have more than one unit of ad advertised item on hand when an ad breaks, this really annoys our customers. I think we should think more stagtecially about this , stating up front limited quanity. may not be avaiable in all stores...

The SL assortment has improved dramatically this season and we could win in this arena however, it may take a little time for customers to know how much better we have become.

I am committed to doing my part to make Kmart the destination store for the community I serve.

posted on May 22, 2008 at 11:16PM
 
To make sears/kmart better, use call centers that are actually in the united states! I don't know how many times each day I hear complaints about call centers overseas and how the customer is so frustrated because they can't understand each other.
posted on May 23, 2008 at 01:16AM
 
The salespeople should be trained to be mindful of the customer and be ready to provide assistance.  The quality of salespeople in Sears have been dropping over the past 30 years.  This is probably indicative of our society today where the young have no respect for others (customer).  The older cashiers seem to be more friendly and helpful.  Sears should develop and nurture a culture of customer service that was once a given at a Sears store.  Today, Sears is not a store of choice.
posted on May 23, 2008 at 02:26PM
 

I think we need an identity. People don't asscoaite Sears with any type of apparel at all. Maybe, maybe someone could tell you one or two brands we carry, but not any more than that.

Then, when we do carry something, our inventory levels are so low, you can't find it if you want it. I have been unable to buy a single pair of mens pants in my size in three differnt Sears stores at three different times in the last year.

posted on May 23, 2008 at 03:39PM
 
I entered the Sears store for the 1st time and shopped in the mens apparel dept. I bought many shirts that were on sale that I felt was expensive by themselves but when I saw the  it was cheaper by getting 2, I jumped on it. Tank top was half off and I was pleased with that.But did not find any pants on sale. I believe that when men go shopping they usually wait for the last minute and need everything at once, especially if going on vacation. Not having the pants on sale meant I did not do my entire wardrobe in Sears. JC Penny got my money for my bottom half!
posted on May 24, 2008 at 08:14AM
 

I believe that Sears has some of the best products to offer - its craftsman and Kenmor product lines or some of the best in the world  What I don't understand is why since Sears is affiliated with Kmart - that the two don't put out what is the best of both places.  In West Allis WI we have a Kmart store that is basically a mess and the check out process is a night mare, so I tend to go across town to a Target Store instead - even though I believe the prices are higher.

I don't understand why the Kmart store doesn't turn into a superstore were I can get Craftsman, Landsend and Kenmore products.  It just seems that if you would offer quality items at a Kmart - than the over all sales would increase for the store.  As an example - a Martha Steward shovel just doesn't hit home with me as a quality item even thought the price tag is high.

I also shop at Walmart - but not for quality, so if you have both the quality and the inexpensive products - don't you believe that the over all mix would drive up per-store profits?  Maybe a combined name should just be K-sears-mart or just K-sears - the people that understand quality will recognize the Sears part and lets face it there are more Kmart stores so even if the name changes people will still go into the store to see what it is all about.

Just as a side note on the Kenmore products - our family does a lot of research using consumer report - so keeping the price and quality in line - will definitely drive up sales.

posted on May 24, 2008 at 02:19PM
 
Seems simple.  We all want to be valued.  What makes a customer feel valued?  Listening??  (Could it be that easy.)  How do you get employees to want to listen.   Hire people that care about Kmart and Sears.  A smart company will make an investment in their employees who will then make an investment in their customers.  You get out what you put in it.  Yea, Walmart can offer lower prices, but Walmart is beginning to reap what they have sewn.  A company sells "value".
posted on May 25, 2008 at 10:56AM
 
My husband I purchase a grill last week(at Citrus Mall-Tampa) only to find out it is $60.00 cheaper this week. It would have been nice if the salesman would have told us. We would have waited to purchase it now. We have spent ALOT of $$$$$ at this Sears....we now may stop shopping there and cut up his charge card, and definetely shop elsewhere. Thanks for listening.
posted on May 25, 2008 at 12:19PM
 
In response to Munster's post from May 25 2008 10:56AM
Munster,  you can go back within 30 days of your purchase and get a sales adjustment  for that amount. In some cases, you can even call the store and get it done by phone. The sales associate probably was not aware of the price reduction that was coming next week. Hope you reconsider shopping with us as we do value and appreciate every single customer  we get.
posted on May 25, 2008 at 02:36PM
 

I think that Sears has the best prices compared to most department stores.  I just think that the organization and "show" is not there.  KMarts that I go in tend to be disorganized, cluttered and just overall not super clean.  I still shop at Sears and Kmart because of the price and sales prices.  They are just not as appealing. 

I think the aisles should be less cluttered and organized so that things are easier to be found.

posted on May 26, 2008 at 08:43AM
 
What this company needs is to find a few spocks for each division, find the best products that sell the best in both Kmart and Sears, combine both stores into one and call it one name.  Stop cannibalizing the stores by selling them in two different locations.  Most people have the belief that they would get it cheaper at Kmart so they will not shop at Sears.  If we could combine the best selling products for both stores and call it one name, our customers will know where to shop.
posted on May 26, 2008 at 12:56PM
 
I think you should put a Kmart in Tupper Lake NY. We have been hearing lately about another center trying to come in I would rather have your store.We have to drive at least one hour to get to any department stores up here so it would greatly welcomed, and no competition.
posted on May 26, 2008 at 01:56PM
 
We are very limited to shopping in our town so it is important that a store will fit our needs.  The Kmart store in Crossville,TN is in desperate need for updating.  The atmosphere is not someplace where you want to spend a lot of time and this is a minus for you because as you know, money is not spent if your in and out of a store.  Your weekly flyer ads are so nice but I find myself going to the store and becoming disappointed.  Please help us out and then we will shop your store
posted on May 26, 2008 at 04:00PM
 
In response to sassie51's post from May 14 2008 07:10AM
I think the managers of these stores need to begin classes on "staffing better during weekdays and weekends".  All to often the stores are always under staffed during the busiest times of day.  Put these people on the registers.;  Whenever its not that busy have them clean up the areas around the registers - but be near enough to ring up when a customer approaches.
posted on May 26, 2008 at 05:31PM
 

Here is my personal Opinion.  As a society we want the most with the least amount of payout.  We want the absolute best employee for the least amount of pay, we want the absolute best product at the rock bottom prices.   Here is where I get to the point.  If we didn't Buy into these philosophies we would have employee's that cared to do a great job for the company, we would have products that people can afford, and move more of that product.  In turn, this would create a better experience for our customers, and make them want to come into the store.

 FYI,  I am 28 years old and have never in my life said "I have to go to Sears to pick something up."  Being an employee of the company there is something wrong with that.

posted on May 26, 2008 at 06:02PM
 

This Company needs a massive face lift!  We carry a lot of solid products, and the service is excellent, especially from my store, but the problem is the employees.  From a customer stand point I have walked into Sears stores and walked around for at least a half hour, and was never acknowledged.  I have done this in every sears and Kmart in my area.  4 Sears stores and 4 Kmarts.  There is something wrong with that.  I hate to say it but Walmart has it figured out.  They have stuff people need, at cheap prices, but they have not once claimed that they had customer service.  They Don't! 

They never will, because their low pay, and lack of benefits keep the people that care about customer service from applying there.  I hate to say it, but that may be sears' problem as well.  The difference is we carry stuff people want.  Customers always find a way to pay for the stuff they want.  The easiest way to fix Sears' problems is by having superior customer service. 

There is a place here in town Called Nebraska Furniture Mart.  They only carry electronics, appliances, and furniture.  Buy noon today they alone, that one store, was over 1 million in sales.  They opened at 10:30.  They have associates every where to help with questions, and find things and to ring you out.  The customer experience there is far superior, and the reason most people go there instead of Sears.  Customers want to feel appreciated, not pressured, they also don't want to feel like they are burdening the associate that just doesn't look like he even wants to be there. 

There are business those people can work at and get away with that kind of customer service, walmart, mcdonalds, burger king.  They shouldnt be at Sears though.

posted on May 26, 2008 at 06:14PM
 

I am a converted over K-Mart shopper. I use to be a big time Wal-Mart supporter until I actually worked there. I rarely go to Wal-Mart anymore and I will tell you why and how the weaknesses I found inside Wal-Mart  can greatly help K-Mart.

First off treat your employees well and make sure they are happy, because they are the ones who make your customers happy. Survey your employees just like you survey customers and fix whatever problems may be with in your organization itself. Next offer quality products, even if it means charging slightly more than the competition. That's one thing I saw at Wal Mart nobody was ever very happy with the products there because they are too cheap and they do not last. I am willing to spend a little more for quality, because I understand that cheap is actually expensive. When you buy cheap poor quality stuff you end up spending more money.  I hated Wal-Mart because as an employee when I messed up my ankle on the job they tried to minimize it, because if they have accidents it cuts down on their bonuses. The bottom line is that you must care about people and care about their well being. If you do this they will care about you(the business). How do you show them that you care? Don't sell them junk like wal-mart does, and show them the importance of higher quality goods and help them see that it is important to them. I think one of the biggest things I like most about K-Mart is that even though I might be paying a dollar or two more on some items than Wal-Mart I know that I will probably be happy with it. When I buy from wal-Mart is scares me  because I usually end up unhappy with what I bought there.

Stress higher quality at good prices and care about people and you will be taken care of. The money will come when we care about people, because they will care about us.  

 

posted on May 26, 2008 at 06:37PM
 
I like that kmart is closer to my Home, than Walmart, so I always stop at Kmart first. But I always end up going to walmart, because what I am looking for is not in stock at the store.  I went in a few days ago hoping to purchase a GPS system that was in your ad, could not find it and I ask about it and the sales associate told me that the store did not get any in, and went about her business, did not offer to show me another brand or what the store had in stock. I was there today to buy a shovel in the garden department, and I did find what I was looking for, but noticed alot of old stock in boxes that were faded so bad it was hard to tell what was in the boxes and the plants were priced way too high for the shape they were in. I used to love to shop during the summer in the garden center and now it has gone down to the point that I really would rather go to another store, and that is a shame.
posted on May 27, 2008 at 01:53AM
 

K-mart and Sears needs to let the world know it is more worker friendly then the other stores. Walmart is so anti-worker and it's products are not all US made. Inaddition it to is limited on choice because if manufactures do not give Walmart a cheeper deal than all the other stores Walmart will not stock that brand!

The founder of Walmart Sam Walton made it big because he advertised about all the US MADE products in his store and how family and worker fiendly his store was.His children took over and all they look at is how rich they are and don't care about it's workers or were they get there products to sell from only how cheap they can get it.US made and worker friendly worked for Sam Walton it can work for K-mart / Sears.

Also around were I live most K-marts have a Kroger store right by them.Maybe K-mart can work a deal with Krogers and try a joint store were you can get one stop shopping. This would provide the customer with better quality merchandise and top of the line groceries and not the cheap low quality Walmart garbage.

Krogers around here are union and getting together with them would win labor unions support.Thing about it, a Kmart/ Kroger better knowned as K and K.This combination could drive Walmart out of business inwhich would be a better thing for all.

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