posted on
October 21, 2008 at 04:52PM
One thought would be maybe extending an offer to Netflix as a corporate sponsorship and therefore giving Netflix a store presence.
This would be mutually beneficial, as both companies would benefit by not having to create a separate infrastrucure, but instead using each other's established infrastructure. For example, Sears would be privy to a dvd rental service but would just have to hop on to Netflix's service, and Netflix doesn't have to build any stores because they can use every eligible Sears and Kmart.
Sears Holdings can have a dvd recieval station so the customer would not have to wait for it to be mailed. This recieval station could stock the most popular movies at the time so that the customer could then rent out a new movie on the spot if they wanted to, or they can just wait for the next movie on their list to come in the mail. Or, to take it a step further, they could have the next one or two movies on their queue shipped to their nearest Sears or Kmart automatically so that when they return their current movie they can check out their next movie.
This would be a great corporate partnership that would be mutually beneficial. A spiff could be paid to Sears and Kmart electronics associates for signing up customers for Netflix memberships and the individual stores could get a kickback from Netflix for every subscription and a rental fee from Netflix for using the space within the stores.
Also, once the system is up and running, perhaps they could view and change their Netflix list from Sears.com or Kmart.com
Just a thought.