In response to AdamO's post from November 08 2009 07:47AM
Yes, you and I understand that, but it is what the consumer perceives that counts and the word Sears on the card is a lot bigger. Sears sold my account to CITI long ago, but my account originated with Sears. I refuse to be abused and SO SHOULD SEARS!. Even oblivious consumers will realize what has happened to them when these fees and rates arrive on their statements just in time for Christmas shopping. Their anger will be directed at Sears as much as CITI for allowing this to happen to their consumer credit. The nice associates at Sears urged them to open their accounts. CITI is a name on the statement. The point here is that it is wrong to abuse consumers for ethical and soon to be legal reasons, but the bottom line is that it is very bad business practice. This will hurt Sears much more than it will hurt CITI and I don't think there will be anyone there to bail Sears out of financial trouble. This will kill the Sears holiday season and that will be devastating to the corporation in this economy.
That angers me because it took Sears over a century to build its solid reputation and it could take one bad partnership in a pivotal economy to bring it down. Obviously, I really love Sears, but I was told long ago that even when there is love, one should always leave an abusive relationship and not look back. Sears should do the same and save its hard fought reputation with consumers. When I hear heated discussions over lunch every, one doesn't have to survey consumers to measure the consumer angst. Sears is very important in our small community.
I will save a lot of money in the long run at other retailers. For the first time in my life, I am buying a refrigerator that does not have the Kenmore brand name and for now, it will be the only major appliance in my home that does not. I will save approximately 40% or over 500$ by buying it at Lowes and using another line of credit.
When and if Sears decides to find another financial institution to underwrite its credit, the corporation obviously has my number. We can talk. Meanwhile, I have much lower prices and interest at Lowes and Walmart. Lowes now offers repair service too. Without the "deals" associated with the card, there is no incentive for me or anyone else to shop at Sears.
When I do pay off my balance every month, I still have to worry about how I might be subject to more erronious fees, interest and early due date scams. I don't have the time or energy to deal with CITI. They owe me money for some bad fees, but I am still paying off the account and closing it to get rid of any association with CITI. This is an account was a contract of trust between the Sears Corporations and me as a loyal consumer that originated over 30 years ago. I kept my end of the bargain, paid my bills on time and filled my home with Sears appliances. Sears did not when they sold my account to a predatory lender.
I am not here to argue. I love Sears. I am not stupid either. I have worked in marketing, have managed a midsized company and am obsessively brand loyal. Sears needs to realize how vulnerable it is, particularly during the 2009 holiday season. Consumer credit and brand loyalty during the next two months will have a major impact on the success or failure of the corporation in the near and distant future.