posted on
June 08, 2009 at 08:25PM
In response to
nicetry's post from
June 08 2009 12:13PM
What difference does it really make?
1: $0 after 6 weeks is the same $0 HD offers at time of purchase.
2: HD does about 1/4 - 1/3 of Sears' appliance business. If this attempt to draw customers proves effective, there might be a response. Until then, why bother?
3: If price was the only factor in appliance sales, then people would only buy junky bottom-of-the-barrel appliances. People will pay whatever the price is if the product is exactly what they want. With the variety of appliances Sears carries, and Sears' Price Match Plus policy, there's not much reason to buy elsewhere.
4: I've had customers ask about this, and the delivery rebate hasn't been a deterrent in the face of the HD free-up-front delivery. Every customer who's asked about it has bought from me that same day. Anecdotal, sure, but an example nonetheless.