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LockedSears/KMart television advertising

posted on November 12, 2009 at 01:29PM Inappropriate?

The new Blue Crew commercials, and last night's KMart/So You Think You Can Dance? segment, have really been great. Whoever's in charge of Sears Holdings marketing is doing a bang-up job!

replies: 4 latest post: November 13, 2009 at 02:51PM by HaSalesKing
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posted on November 12, 2009 at 05:08PM
 

What was the segment on SYTYCD, BlueCrew? Was it a part of the show that was sponsored by Kmart? 

posted on November 12, 2009 at 05:13PM
 

agreed!

posted on November 12, 2009 at 05:17PM
 
In response to JulieK's post from November 12 2009 05:08PM

Yeah, they had a guy from the previous season asking fans to perform various ballet moves, and at the end the fans all got scooters. The segment was sponsored by KMart. Good way to target the younger audience without making it look like a company saying to kids, "we're cool, really!"

posted on November 13, 2009 at 02:51PM
 

They also gave out $50 gift cards the night Niecy Nash was featured on Monique's late night talk show on the BET network. She is advertising the LAyaway Program as our spokesperson.

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