posted on
January 24, 2009 at 08:16AM
Green is better than red, right? Going green online could be done on a shoestring and even done in stores cheaply too.
Maybe you could put reusable shopping bags by EVERY register and simply train people to ask if they'd like to have one instead of a plastic bag....for a small fee(maybe benefiting cancer. Half of americans will have some form of cancer during their lifetime.)
One could use their imagination and easily find benefits for our Company by exploring the impact of a reusable SEARS/KMART bag. Competitors don't want to see their merchandise leaving in our bags, plus if it's in a customers home its a conversation piece. It could be good for our sales bc it is an add on sale, corporate heavy weights could get yet another write off, etc.. It would be appealing to anyone under the right circumstance and the good PR would be a boost in any quarter.